SYSTEM VS CHAOS

IBP vs. Traditional Marketing

Traditional marketing rents you results. We build an engine you actually own.

IBP provides a modular, owned infrastructure that compounds in value over time. Stop paying for temporary traffic and start building a scalable system tailored to your specific trade.

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THE IBP ADVANTAGE

Not a Tool. Not an Agency. A Done-For-You Platform.

Traditional Marketing Agency

Fixed scope, fixed deliverables
Results stop when the contract ends
Generic campaigns, not trade-specific
You depend on their team, their timeline
Adding features means negotiating a new scope

DIY Tool Stack

You buy the tools, you build the automations
Hours of setup, testing, and maintenance
5+ platforms, 5+ logins, no integration
When something breaks, you fix it
Scales only as fast as your time allows

IBP

IBP builds and operates the full system for you
Done-for-you automations running 24/7
CRM + phone + follow-up + reviews + social + website in one
IBP's team manages the tech — you manage the jobs
Add services as you grow, no new vendors, no new logins

Traditional marketing caps what's possible. DIY is a second job. IBP runs the system so you don't have to.

What Traditional Marketing Actually Costs
Colorado Contractors

Marketing Agency

$1,500-$5,000/mo

Fixed deliverables. Generic campaigns. You pay whether it works or not. Cancel and start over with nothing built.

Paid Lead Services

$25-$150 per lead

Shared leads. You compete with 3-5 other contractors for the same homeowner. No follow-up system included.

DIY Tool Stack

$400-$1,200/mo in tools + your time

CRM + email + review tool + social scheduler + phone system. Five logins, no integration, and you're the one managing all of it.

Side-by-Side:
IBP vs. Traditional Marketing

Same goal. Completely different system.

Area

Traditional Marketing

IBP

Lead Response

✗ Hours to days — manual callback

✓ Seconds — IBP's missed call text back fires instantly

Missed Calls

✗ Lost lead, competitor gets the job

✓ IBP auto-texts the lead before they move on

Review Building

✗ Ask in person, hope they remember

✓ IBP sends automated post-job SMS after every completed job

Follow-Up Sequences

✗ Manual calls or nothing after the quote

✓ IBP runs AI sequences 24/7 until booked or opted out

Social Media

✗ Manual posts or outsourced ($500–$1,500/mo)

✓ IBP-managed content scheduling included in plan

CRM / Pipeline

✗ Spreadsheets or separate paid tool

✓ Built in — contacts, pipeline, conversations unified

Reporting

✗ Scattered dashboards across 4–6 tools

✓ Unified dashboard — one view of all leads and revenue

Contractor-Specific

✗ Generic agency campaigns

✓ Built and operated specifically for Colorado home service trades

Monthly Cost

✗ $1,500–$5,000+ OR unpredictable ad spend

✓ $197–$2,497/mo all-in, no hidden fees

Time to Results

✗ 3–6 months before ROI is visible

✓ 14–21 days — IBP handles the full build and launch

Everything IBP Builds and Operates for You

Missed Call Text Back

Every missed call gets an instant automated text — IBP operates it so no lead slips to a competitor.

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Voice AI Receptionist

IBP's AI answers calls, qualifies leads, and books appointments 24/7.

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AI Receptionist (Chat)

IBP handles inbound messages and website inquiries automatically.

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Reputation Management

IBP automates review requests and builds your 5-star Google profile — no awkward asks.

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Ad Form Instant Follow-Up

IBP responds to every Facebook or Google ad lead within seconds — before they go cold.

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Advertisement Management

IBP manages full ad campaigns across Google and Facebook — with built-in follow-up.

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Website Design

IBP builds conversion-optimized contractor websites, connected to the full automation system.

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See all plans and which services are included →

SPEED TO RESULTS

14–21 Days to a
Fully Running System

TRADITIONAL AGENCY

6-Month Slow Crawl

Month 1-2

Discovery & Strategy

Endless meetings, waiting for agency bandwidth, and slow onboarding crawls.

Month 3-4

Asset Creation

Back-and-forth revisions, disjointed tools, and manual setups that eat up weeks.

Month 5-6

Campaign Launch

Finally live, but optimization takes another 90 days before seeing real ROI.

THE IBP ADVANTAGE

14-Day Activation

Day 1-3

System Provisioning

Your dedicated environment is instantly spun up. AI handles baseline configuration.

Day 4-10

Automation & Funnels

Pre-built industry templates deployed. Lead capture and nurture sequences go live.

Day 14-21

Launch & ROI Generation

Traffic activated. The system immediately captures, qualifies, and routes leads to your team.

IBP has it running for you from day one.

Launch Your System Today

The Numbers
Don't Lie

0%

Buy From First Responder

IBP's instant AI engagement ensures you claim the lead before your competitors even see the notification.

0x

Higher Conversion Rate

Engaging within the critical 5-minute window exponentially increases your likelihood of booking the job.

0x

More Profile Clicks

Automated 5-star review generation builds trust at scale, turning organic traffic into direct pipeline.

Calculate Your ROI

Your Questions,
Answered

Skeptical about AI? Wondering how this fits with your current ad spend? We've built the IBP system to be entirely 'Done-For-You' so you can focus on your trade, not the tech.

Contact Us

Is IBP a marketing agency?

No — but it's not a self-serve tool either. IBP is a done-for-you automation platform. Austin and the IBP team build and operate the full system for you: missed call text back, follow-up sequences, review requests, ad form responses, and more. Unlike an agency that delivers fixed campaign deliverables, IBP installs automation infrastructure that runs 24/7 on your behalf — with services you can activate and add as your business grows.

What if I already run Google or Facebook ads?

IBP makes your existing ad spend work harder. The AI follow-up and missed call text back — both operated by IBP — capture leads your ads are already generating but that go unanswered. Most contractors see better returns from their current budget within 30 days — not because the ads changed, but because IBP's follow-up did.

Do I need to cancel my current tools to use IBP?

Not right away. IBP can run alongside existing tools while you transition. Most clients consolidate 4–6 separate subscriptions within the first 60 days, because IBP's team operates all of it through one system on your behalf.

How quickly will I see results?

Most clients are fully live within 14–21 days. IBP handles the build and configuration — you don't manage a single workflow. The missed call text back and automated review requests typically produce visible results within the first week of going live.