ADVERTISEMENT MANAGEMENT
You're Paying for Leads. IBP Makes Sure Every Single One Gets Followed Up.
IBP manages your Google and Meta ad campaigns — and connects every lead directly to an AI follow-up system that responds in under 60 seconds. More leads. More booked jobs. No wasted ad spend.
Google Ads · Meta Ads · Google LSA · Connected to AI follow-up · Full reporting
WHERE CONTRACTOR AD BUDGETS GO TO DIE
Most Contractors Are Running Ads.
Most Are Losing Half Their Budget Without Knowing It.
A contractor spending $2,000 per month on Google ads expects leads. What they usually get instead: high cost-per-click, leads that go to voicemail, zero tracking on which ads generated actual booked jobs, and an agency that reports on impressions instead of revenue. IBP manages ads differently - because IBP connects every ad lead to an AI follow-up system that responds before your competitors even check their inbox.
You're Paying $40-$120 Per Click. Per Click.
Google home services clicks are expensive. When a lead arrives and goes to voicemail - or gets a callback 4 hours later - that $80 click becomes $0 in revenue. Most agencies don't track what happens after the click. IBP does.
Your Agency Optimizes for Clicks. IBP Optimizes for Booked Jobs.
Click-through rates and impressions look great on reports. But a contractor doesn't get paid for impressions. IBP tracks every lead from ad click to booked appointment to completed job - so you know exactly which campaigns generate real revenue.
Google LSA Rewards Reputation. IBP Builds Both at Once.
Google Local Services Ads rank contractors based on reviews, response time, and booking rate. IBP builds your reviews automatically, responds to every inquiry instantly, and books appointments in real time - feeding the exact signals Google LSA rewards.
FULL AD MANAGEMENT
Every Platform.
Every Lead. All Connected.
- Google Search Ads — show up first when contractors search for your services
- Google Local Services Ads — pay per lead, not per click, with verified badge
- Facebook Ads — reach homeowners before they're actively searching
- Instagram Ads — visual, high-engagement placements for home improvement projects
- Retargeting — follow up with people who visited your site but didn't call
- Ad Form Instant Follow-Up — every lead contacted in under 60 seconds
That $80 Google click just became a booked HVAC estimate — in under 4 minutes, with zero human involvement.
Why Most Contractor Ad Agencies Fail to Deliver Real ROI
The contractor advertising market is full of agencies that promise leads and deliver reports. Click-through rates, impressions, cost-per-click — these metrics look good in a PDF and mean nothing on a job site. The fundamental problem is that most agencies manage the top of the funnel and ignore everything that happens after the click. IBP is different because IBP owns both sides — the ad campaign that generates the lead and the AI system that follows up on it in under 60 seconds. No other agency in the contractor space does both.
Google Search Ads for Contractors — What IBP Does Differently
Google Search Ads for home services are among the most competitive and expensive pay-per-click environments in any industry. Clicks for "HVAC contractor near me" or "roofing estimate" can run $40 to $120 per click depending on market and season. IBP's ad management focuses on three things that most agencies ignore: negative keyword filtering to eliminate unqualified clicks, ad copy that pre-qualifies the searcher before they click, and landing pages that are connected to IBP's lead capture and follow-up system. The result is fewer clicks, better leads, and a significantly lower cost per booked job.
Google Local Services Ads — The Most Underutilized Tool in Contractor Marketing
Google Local Services Ads appear above standard search ads and above organic results. They show a verified badge, your review count, and your rating — and the contractor pays only when a lead calls or messages, not per click. For home services contractors, LSA is one of the highest-ROI ad products available. But here's the catch: Google ranks LSA listings based on review count, review rating, responsiveness, and booking rate. IBP builds all four automatically — review requests after every job, AI responses to every inquiry, instant booking to your calendar. Running LSA through IBP means your listing is optimized by the same system that answers your calls.
Facebook and Instagram Ads — Reaching Homeowners Before They're Searching
Google ads capture demand that already exists — someone actively searching for a contractor. Facebook and Instagram ads create demand by reaching homeowners who aren't searching yet but match the profile of someone who will. A homeowner in a zip code with aging homes, mid to upper income, who recently engaged with home improvement content — that's your Facebook audience. IBP builds these audiences using your service area, job type, and customer demographics, then runs campaigns that generate estimate requests and lead form submissions. And every one of those submissions triggers IBP's 60-second AI follow-up automatically.
The Follow-Up System That Makes Every Dollar of Ad Spend Work Harder
The single biggest lever in contractor advertising isn't the ad — it's what happens after the click. Research consistently shows that contact rate drops by over 80% between the 1-minute mark and the 5-minute mark after a lead submits a form. Most contractors running ads follow up in hours. Their competitors with IBP follow up in seconds. When IBP manages your ads, every lead form submission — from Google, Facebook, or Instagram — triggers an automated personalized text message in under 60 seconds. The lead is contacted, qualified, and scheduled before your competitors even know the form was submitted. This alone typically doubles the close rate on paid ad leads.
Full-Funnel Reporting — From Ad Click to Booked Job
IBP tracks every lead from the ad that generated it to the appointment that was booked. You see cost per click, cost per lead, cost per booked appointment, and cost per completed job — by campaign, by platform, and by month. This is the reporting that actually tells you whether your ad budget is working. Not impressions. Not click-through rates. Revenue per dollar spent — tracked from the ad all the way to your CRM pipeline.
THE AD MANAGEMENT MATH
Same Budget.
Better Follow-Up. More Booked Jobs.
3x
more leads closed with < 60 second follow-up
$40–120
average Google click cost in home services
0
ad leads that go unanswered with IBP connected
THE GROWTH PARTNER
$1,997/month
- Google Search Ads management
- Google Local Services Ads setup + ongoing optimization
- Facebook + Instagram Ads management
- Ad Form Instant Follow-Up (< 60 second response to every lead)
- Monthly performance reports: clicks → leads → booked jobs
- Everything in Virtual Office tier
- Ad spend billed directly to Google and Meta (not marked up)
- Monthly strategy sessions with Austin
Already running ads and want IBP to take them over? Book a free ad audit — we'll review your current campaigns and show you exactly what's being wasted.
★★★★★
ADVERTISEMENT MANAGEMENT FAQs
Questions About IBP Ad Management.
Does IBP mark up ad spend?
No. Your ad budget goes directly to Google and Meta. IBP charges a flat management fee — your ad dollars buy ads, not agency margin.
Do I need a minimum ad budget?
IBP recommends a minimum of $1,000/month in ad spend to generate meaningful data and results. Most Growth Partner clients invest $1,500–$3,000/month in ad spend on top of the IBP fee.
Can IBP take over my existing Google or Facebook campaigns?
Yes. IBP will audit your current campaigns, identify what's working and what's wasting budget, and transition management with zero downtime on your ads.
How does IBP track which ads generate booked jobs?
IBP connects your ad platforms to your CRM. Every lead is tagged by source campaign so you can see cost per booked appointment and cost per completed job — not just cost per click.
Is the AI follow-up included with ad management?
Yes. Ad Form Instant Follow-Up is included in the Growth Partner tier. Every lead form submission from your ads triggers an automated personalized text in under 60 seconds.
Does IBP manage Google Local Services Ads?
Yes. IBP sets up and optimizes your LSA listing, including the review building and response rate signals that determine your ranking.
What trades does IBP run ads for?
All trades — HVAC, roofing, plumbing, electrical, painting, decking, landscaping, and general home services.
How long before I see results from IBP ad management?
Google Search Ads and LSA typically show results within the first 2–4 weeks. Facebook and Instagram campaigns typically reach optimal performance in 4–8 weeks as audiences are refined.
Your Ad Budget Should Be Working Harder Than It Is.
Book a free 15-minute ad audit. We'll review your current campaigns, show you exactly what's being wasted, and tell you what IBP can recover.
Instant Business Pro
AI Automation for US Contractors.
Providing missed call text back, AI receptionists, and reputation management for
HVAC, Roofing, Plumbing, Electrical, Painting, Decking, and Home Services nationwide.
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