Does IBP mark up contractor ad spend?

No. Your ad budget goes directly to Google and Meta. IBP charges a flat management fee — your ad dollars buy ads, not agency margin.

Can IBP take over my existing Google or Facebook contractor campaigns?

Yes. IBP will audit your current campaigns, identify what’s working and what’s wasting budget, and transition management with zero downtime on your ads.

Does IBP manage Google Performance Max Pay-Per-Lead (PMax PPL) for contractors?

Yes. As of August 2026, Google migrated Local Service Ads (LSA) into Google Ads as Performance Max Pay-Per-Lead (PMax PPL) campaigns. IBP sets up and optimizes your PMax PPL campaigns, including the response rate and review signals that determine your ranking and lead volume.

Is the AI lead follow-up included with IBP ad management?

Yes. Ad Form Instant Follow-Up is included in the Growth Partner tier. Every lead form submission from your ads triggers an automated personalized text in under 60 seconds.

How does IBP track which contractor ads generate booked jobs?

IBP connects your ad platforms to your CRM. Every lead is tagged by source campaign so you can see cost per booked appointment and cost per completed job — not just cost per click.

What is the minimum ad budget IBP recommends for contractors?

IBP recommends a minimum of $1,000 per month in ad spend to generate meaningful data and results. Most Growth Partner clients invest $1,500–$3,000 per month in ad spend.

Which IBP plan includes advertisement management?

Advertisement management is included in the Growth Partner tier at $1,997 per month. Ad spend is billed directly to Google and Meta and is not marked up.

How long before contractors see results from IBP ad management?

Google Search Ads and Google Performance Max Pay-Per-Lead campaigns typically show results within 2–4 weeks. Facebook and Instagram campaigns typically reach optimal performance in 4–8 weeks as audiences are refined.

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ADVERTISEMENT MANAGEMENT

You're Paying for Leads. IBP Makes Sure Every Single One Gets Followed Up.

IBP leverages Google's Performance Max Pay-Per-Lead with a 3-channel ad system designed for superior ROI. We sequence budgets by tiers and connect every lead to an AI follow-up that responds within 60 seconds. Enjoy clear pricing, unmatched capacity, and no wasted spend.

Schedule Your Free Strategy Session →

Google Performance Max Pay-Per-Lead · 3-Channel Strategy · AI-Powered Follow-Up · Tiered Budget Sequencing · Full Transparent Reporting

Dashboard showing high-end lead flow and AI follow up metrics

HOW YOUR AD BUDGET VANISHES WITHOUT IBP’S 3-CHANNEL SYSTEM

Most Contractors Run Ads.
Most Waste Over 50% of Their Budget Without Clear Insight.

Contractors spend $2,000+ on Google ads expecting leads. Instead, they face inflated costs, lost leads, and poor tracking. IBP changes the game: Our AI-powered follow-up system responds instantly—before your competitors even see the inquiry.

Pay Per Lead, Not Per Click. Control Costs at Every Budget Tier.

Click costs now range from $40 to $120. Without immediate follow-up, these expensive clicks yield zero revenue. IBP’s system captures and converts every lead fast, so your budget works harder.

Your Agency Optimizes Clicks. IBP Optimizes Paid Booked Leads.

Impressions and clicks look good, but leads and booked jobs drive revenue. IBP tracks every lead from click to appointment to completion — delivering clear ROI on your ad spend.

Google Performance Max Pays Per Lead. IBP Builds and Converts Automatically.

Google Performance Max now powers Pay-Per-Lead through a targeted 3-channel system. IBP automates your review building, instantly answers inquiries, and books appointments in real time — precisely driving the signals Google rewards in 2026.

COMPREHENSIVE AD MANAGEMENT

All Channels.
One System. One Outcome.

Google Performance Max Pay-Per-Lead — budget-tier sequencing for efficient lead flow
Google Local Services Ads — pay only per lead with premium listing features
Facebook & Instagram Ads — capture homeowners before they’re searching
3-Channel Integrated System — unified ad management and AI follow-up
Instant AI Lead Follow-Up — all leads contacted in under 60 seconds
Budget Tier Sequencing — smart spend allocation for best ROI

[Google Performance Max Ad triggered — 11:23am] [Lead submits form] [IBP processes lead — 11:23am]

Hello! This is [Contractor]. Thanks for reaching out. Are you requesting a detailed estimate or is this urgent?

I need a quote for replacing my HVAC system.

Got it. Are you planning a full system replacement or just a single unit?

Full system.

Excellent — we can schedule an estimator this week. Tuesday or Wednesday work?

Tuesday at 10am.

Confirmed for Tuesday at 10am. You’ll receive a confirmation shortly.

✓ Lead confirmed Ad source tracked · CRM updated · $0 wasted across 3-channel system

That $80 Google click just turned into a booked HVAC estimate — in under 4 minutes, with zero human touch.

Real ROI Comes From Managing the Full Lead Journey

Most agencies only report clicks and impressions. We own the entire funnel — managing your ads and delivering instant AI lead follow-up under 60 seconds. No one else in contractor marketing connects every step like IBP.

Google Search Ads Managed with Precision and Scale

Google Search Ads are costly and competitive. IBP cuts wasted clicks by filtering negatives, crafting pre-qualifying ad copy, and linking optimized landing pages to our AI follow-up. The result: fewer clicks, better qualified leads, and dramatically lower cost per booked job.

Google Local Services Ads — High-ROI, Low-Waste Leads

Google Local Services Ads guarantee pay-per-lead billing plus a verified badge, review counts, and ratings. We automate review generation, AI responses, and calendar booking to boost your ranking and responsiveness. IBP optimizes and manages your LSA so you pay only for genuine leads.

Proactive Multi-Channel Ads — Catch Homeowners Early

Google Performance Max captures active demand. Facebook and Instagram generate new demand by targeting homeowners before they search — using service area, job type, and proven demographics. Our campaigns drive estimate requests with automatic AI follow-up in under 60 seconds on every lead form submission.

Instant AI Follow-Up That Maximizes Every Ad Dollar

Speed wins. Leads lose over 80% contact rate if you wait more than 1 minute. Our AI instantly engages all leads from Google, Facebook, and Instagram within 60 seconds — qualifying and scheduling before competitors respond. This fast, automated follow-up typically doubles your close rates on paid leads.

Advanced Funnel Reporting — From Click to Closed Job

IBP delivers detailed tracking across Google Performance Max Pay-Per-Lead and our proprietary 3-channel system. See cost per lead, per booked appointment, and per completed job — segmented by campaign, platform, and month. Get real results, not vanity metrics. We track your ad spend directly to your CRM pipeline, proving ROI with full-funnel clarity.

THE 3-CHANNEL AD MANAGEMENT MATH

Same Budget.
Instant AI Follow-Up. More Booked Jobs.

3x

Close 3x more leads with < 60 second AI follow-up

$40–120

Typical Google click cost for home services

0

IBP eliminates unanswered ad leads with instant follow-up.

Spend $2,000/month on ads? Close 15% of your leads?

Without IBP

3 jobs booked

per month

With IBP and AI follow-up

6–9 jobs booked

per month

THE UPDATED GROWTH PARTNER

$1,997/month — flexible tiers with scalable capacity

Google Performance Max Pay-Per-Lead campaigns
3-channel system: Search, Local Services, Social ads
Tiered budget sequencing for smart spend allocation
Lead form Instant Follow-Up—under 60 seconds response
Detailed monthly reports: clicks → leads → booked jobs
Includes all Virtual Office services
Ad spend billed directly from Google and Meta with zero markup
Monthly strategic sessions with Austin for growth planning

Join as Growth Partner →

Running ads already? Let IBP perform a free audit to pinpoint wasted spend and amplify results.

★★★★★

AD MANAGEMENT FAQs

IBP Ad Management FAQs

How does IBP’s Pay-Per-Lead model work?

IBP charges a fixed monthly management fee. Your entire ad budget goes directly to Google and Meta. We leverage Performance Max’s AI and multi-channel reach to deliver leads you pay for only when booked.

What is the minimum budget for IBP ad management?

We recommend starting at $1,000/month to activate tiered budget sequencing for optimal results. Most Growth Partners spend between $1,500–$3,000/month above the management fee to access the full Performance Max tri-channel system.

Can IBP manage my existing Google and Facebook campaigns?

Yes. We audit your campaigns, identify which channels and ads drive bookings, and seamlessly transition management with no downtime to your ads or leads.

How does IBP track lead quality and booked jobs?

Our system links campaigns directly to your CRM, tracking each lead by source and measuring cost per booked appointment and completed job, not just clicks.

Is AI-powered follow-up included?

Yes. Our AI-driven Ad Form Instant Follow-Up automates personalized texts to every lead within 60 seconds, included in the Growth Partner tier.

Do you manage Google Local Services Ads?

Absolutely. We set up and optimize your LSA listings, focusing on review generation and response rates—the key factors for higher local rankings.

Which trades does IBP serve with ads?

IBP supports all home service trades—HVAC, roofing, plumbing, electrical, painting, decking, landscaping, and more.

When do results typically appear?

Google Search Ads and LSAs deliver leads within 2–4 weeks. Social campaigns on Facebook and Instagram refine over 4–8 weeks for peak performance.

Maximize Your Ad Budget with IBP's 3-Channel Performance Max System.

Schedule your free 15-minute ad audit today. We’ll analyze your existing campaigns, highlight wasted spend, and demonstrate how IBP’s Performance Max Pay-Per-Lead system recovers value across Google’s 3-channel framework.