The Compounding Ad System
Stop Running One Campaign.
Start Running Three.
Most contractors burn budget on single-channel campaigns. We stack Performance Max for intent, PPC for dominance, and Retargeting for omnipresence. Three phases. One compounding machine.
No long-term contracts · Book a 15-min discovery call
One Campaign Is Never
Enough
6
Channels Missed
PMAX algorithms limit visibility if you don't feed them cross-network signals.
3–5x
Higher Retargeting Costs
Failing to build robust mid-funnel audience pools forces you to pay a premium for re-engagement.
78%
Drop in Lead Response
Without immediate automated follow-up sequences across multiple channels, prospects inevitably book with competitors.
Relying on a single search or social campaign leaves gaping holes in your acquisition pipeline. You're paying top dollar for initial clicks, but losing the crucial conversions that require sequenced nurturing and omni-channel reinforcement.
Built To Maximize ROI
Our three-phase architecture is designed to capture intent, scale predictably, and relentlessly retarget. Every phase feeds the data for the next.
PHASE 01
PMAX Expansion
PMAX launches first. It runs across all 6 Google channels and lets Google's AI find your highest-converting audiences across Search, Maps, YouTube, Display, Gmail, and Discover. IBP builds trade-specific asset groups and loads audience signals so the algorithm learns your best customers — fast. PMAX generates volume and trains the data that makes Phase 2 sharper.
PHASE 02
Google PPC
Once PMAX has built baseline data, IBP layers in precision Google Search campaigns targeting your highest-intent keywords — 'emergency HVAC repair near me,' 'roofer after storm,' 'licensed electrician [city].' These searches convert at the highest rate of any channel. PPC gives you keyword-level control PMAX can't offer and captures the leads most ready to book right now.
PHASE 03
FB Retargeting
Not every visitor books on the first visit. Phase 3 puts your ads in front of people who already visited your site or engaged with your campaigns — at a fraction of the cost of cold traffic. Facebook retargeting keeps your business top-of-mind while they decide, and converts fence-sitters who PMAX and PPC already warmed up. Every phase feeds the next.
PROCESS MAP
The Phased Launch
A disciplined 8-week rollout mapped out to eliminate guesswork and ensure structural integrity before scaling. Each phase builds the necessary foundation for the next.
- Asset collection & account auditing
- Conversion tracking implementation
- Landing page wireframing & copy
- Infrastructure stress-testing
- Audience segmentation & targeting setup
- Creative production & ad variant drafting
- Initial campaign buildout in staging
- Final stakeholder review & approval
- Phased budget deployment
- Real-time bid optimization
- A/B testing & performance baseline capture
- Strategic scaling & ROI reporting
Real-World Scenarios
What The 3-Phase System
Produces
HVAC
Before IBP
Unpredictable $40k/mo relying heavily on word of mouth.
Phase 3 Run-Rate
Systematized $120k/mo with dialed-in, exclusive lead flow.
+$960k Annual Rev
ROOFING
Before IBP
Fighting for shared leads on low-quality third-party platforms.
Phase 3 Run-Rate
15-20 predictable, exclusive roof replacement ops generated monthly.
+$1.2M Pipeline
PLUMBING
Before IBP
Stuck competing for low-ticket service calls and minor repairs.
Phase 3 Run-Rate
Consistent volume shifting purely toward high-ticket repipes & sewers.
+$600k High-Margin
IBP builds, optimizes, and manages your entire digital acquisition stack—so your team can focus entirely on quoting and closing high-margin jobs.
TRADE DIRECTORY
Built For Every Trade
Select your specific trade below to view tailored ROI scenarios, typical timelines, and industry-specific ad strategies.
BEFORE YOU DECIDE
Common Questions
Technical clarity is critical before launching your campaigns. Review our methodology for budget allocation, sequencing logic, and precise ROI tracking down to the dollar.
Why PMAX first, then PPC, then Facebook?
The order is intentional. PMAX launches first because it gathers the broadest data across all Google channels — that data makes your PPC keyword targeting sharper and cheaper. Facebook retargeting activates last because it requires enough site traffic to build qualified audiences. Running them out of order means paying more for worse results. IBP sequences them so each phase feeds the next.
Do I need a separate budget for each phase?
No — IBP allocates your total ad budget across the three phases based on your trade, market, and what the data shows is converting. As phases mature, budget shifts toward what's producing the lowest cost per booked job. You set the total monthly spend; IBP optimizes how it's deployed.
How does Facebook retargeting fit with Google campaigns?
Google captures active searchers — people already looking for your service. Facebook retargeting captures the people who found you through Google but didn't book yet. It keeps your business in front of them while they're deciding, at a cost per impression that's typically 3–5x lower than cold traffic. It's the safety net that converts what the Google phases warmed up.
How do I track ROI across all three phases in one place?
IBP builds a unified reporting layer that tracks leads from every channel — PMAX, PPC, and Facebook — through the follow-up system to booked job. You see total spend, total leads, cost per lead by phase, and cost per booked job. One number that tells you what your ad budget actually produced.
Is the 3-phase ad system included in my IBP plan?
Yes — included in the Growth Partner plan ($2,497/mo). This covers setup, asset creation, active management, and optimization across all three phases plus integrated follow-up automation. Your ad spend across Google and Meta is separate and paid directly to each platform.
THE COMPOUND EFFECT
Three Phases Compound
Every phase builds on the last, turning initial traction into exponential scale. Don't leave revenue on the table. Secure your strategy call today to deploy the exact system driving predictable results.
No commitment required. Speak directly with an expert.
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