● FREE TOOL
Is Your Google Business Profile
Invisible to Your Best Customers?
Score your Google Business Profile across 10 key ranking criteria in under 2 minutes. See exactly where you're losing visibility to competitors — and get a specific action plan to fix it.
44%
OF ALL LOCAL SEARCH CLICKS GO TO THE TOP 3 GOOGLE RESULTS
70%
HIGHER RANKING FOR FULLY COMPLETED GBP PROFILES VS. PARTIAL ONES
3.2x
MORE LIKELY TO RANK IN TOP 3 WITH 50+ REVIEWS
No email required to see your score
Complete in under 2 minutes
Based on Google's ranking signals
Your Free Scorecard
Google Presence Audit
Find out exactly where your business stands online — and how many jobs you're leaving on the table. Takes 2 minutes.
Unlock Your Full Presence Report
See exactly what's dragging your score down — with a prioritized action plan to fix each gap. Free. No fluff.
📋 Your Priority Action Plan
Ready to Fix Your Google Presence?
IBP builds done-for-you systems that push contractors to the top of Google — and keeps them there. Book your free strategy call.
Book Your Free Strategy Call →THE 10-POINT AUDIT
The Exact Criteria Google Uses to Rank Your Profile
Contractors who complete all 10 criteria rank in the local 3-pack 3.4x more often than those with incomplete profiles. Most contractors are missing at least 4 of these — the audit shows you exactly which ones.
HOW IT WORKS
Your GBP Score in Three Steps
01
Answer 10 Questions About Your GBP
Open your Google Business Profile on a second screen and answer honestly. Takes less than 2 minutes.
02
Get Your Presence Score Instantly
We calculate your score out of 100 and show you how you stack up against the top-ranked contractor in your trade in your city — no email required.
03
Unlock Your Full Gap Analysis
Enter your name and email to see your complete gap report: which criteria are costing you the most visibility, your competitor comparison, and IBP's recommended fix timeline.
THE OPPORTUNITY
Your Google Business Profile Is Your Most Valuable Free Marketing Asset
In local search, your GBP IS your first impression. Before a homeowner ever clicks your website, they've already judged your review count, your star rating, your photos, and whether you've posted recently. Google uses these same signals to decide whether you appear in the top 3 results - the local pack that captures nearly half of all search clicks. Most contractors leave this entirely unoptimized and wonder why leads are slow.
- GBP optimization is free and available to every contractor right now
- A fully optimized profile can double your local search visibility within 90 days
- IBP clients see an average local pack ranking improvement within the first 60 days
What a Fully Optimized Profile Gets You
- Local 3-pack visibility for "[trade] near me" searches
- Higher click-through rate from Maps and Search results
- More phone calls and direction requests without paid ads
- Trust signals that convert browsers into callers
- Google review collection that compounds over time
HOW IBP SOLVES THIS
IBP Audits, Optimizes, and Maintains Your GBP
IBP's Reputation Management service includes a full GBP optimization on day one, followed by monthly maintenance: new photo uploads, Google Posts, Q&A management, review request automation, and review response. We handle everything so your profile stays active, fresh, and visible — without you thinking about it.
COMMON QUESTIONS
Frequently Asked Questions
We built this audit to be completely safe, secure, and specific to the trades. You don't need to connect your Google account, and your data stays private. Here is everything you need to know about how we calculate your Presence Score and what happens next.
Does this audit connect to my actual Google account?
No. This is a self-reported scorecard - you answer questions based on what you see on your own GBP, and we calculate your score from those answers. No API connection, no account access required.
How is the Presence Score calculated?
Each of the 10 criteria is weighted based on its estimated impact on local pack ranking, drawing from Whitespark's Local Search Ranking Factors report. Some criteria (review volume, rating, recency) carry more weight than others (Q&A, posts). The full scoring methodology is disclosed inside the tool.
My competitor has way more reviews than me - can I still rank above them?
Yes, in some cases. Review volume is important, but it's one of 10 factors. Contractors with fewer reviews but a higher rating, more recent activity, better category matching, and a fully completed profile regularly outrank higher-volume competitors. The audit shows you which levers to pull first.
How is this different from other GBP audits?
Most GBP audit tools are generic checklists. This one is calibrated to contractor trades specifically, provides a weighted Presence Score, and compares you to real benchmarks for the top-ranked contractor in your trade - not a generic "best practice" checklist.
What happens after I submit my email?
You'll immediately see your full gap analysis, competitor comparison, and action plan. We'll also send you a copy by email. If you'd like to talk to IBP about fixing the gaps, you can book a call directly from the report - no pressure if you don't.
More Free Tools for Contractors
Review Gap Calculator
Calculate exactly how many reviews you need to outrank your top competitor in the local 3-pack.
Lead Response Benchmark
See how your lead follow-up speed compares to the industry average and calculate missed revenue.
ROI Calculator
Stop guessing what better systems are worth. Enter your trade, job value, and lead volume — and see your projected annual revenue gain from faster follow-up, stronger reviews, and consistent lead capture. Takes 90 seconds. No fluff.
Stop Being Invisible in Your Own Market
IBP optimizes your Google Business Profile on day one and keeps it active, fresh, and ranked — so every homeowner searching for your trade in your city finds you first.
No contracts required • 60-day performance guarantee • Built for contractors only
Instant Business Pro
AI Automation for US Contractors.
Providing missed call text back, AI receptionists, and reputation management for
HVAC, Roofing, Plumbing, Electrical, Painting, Decking, and Home Services nationwide.
© 2026 IBP. All rights reserved.
Privacy Policy | Terms of Service