< 60 second follow-up · Facebook & Google · Text + call automated · Every lead in your CRM
You're Paying for Leads. Are You
Actually Following Up on Them?
IBP contacts every ad form submission within 60 seconds — automatically — so your ad spend actually turns into booked jobs.
THE SILENT KILLER OF AD ROI
A Lead Is Hottest the Second
They Submit. Cold Within 5 Minutes.
The 7PM Ghosting
You run a Facebook ad. Someone fills out the form at 7pm. You see it at 9pm. You call at 9am the next day. They hired someone 14 hours ago.
The Noon Job-Site Miss
Google sends you a lead at noon. You're on a job site. That lead is looking at your competitor's listing right now.
The $120 Competitor Gift
You paid $40–$120 per lead. Responding 2 hours later means you're essentially buying leads for your competitors.
THE IBP FOLLOW-UP SYSTEM
Submit a Form. Get a Text
in 60 Seconds. Every Time.
Lead submits your Facebook or Google ad form
IBP captures the lead instantly
Personalized text fires to their phone in under 60 seconds
IBP attempts a call within 2 minutes
Lead data and conversation logged to your CRM automatically
Facebook Lead Ads
Google Lead Forms
Webhook Supported
The Science of Speed to Lead
The 5-Minute Window & Native Integrations
Every contractor in the US knows the sting of a dead lead. You spend thousands on Facebook and Google ads, but if you're on a ladder, driving between jobs, or estimating another project when that lead hits, you've already lost. Speed to lead isn't a suggestion; it's the unforgiving law of digital marketing.
Statistics show that responding within the critical 5-minute window increases your chances of qualifying a lead by over 800%. Wait 30 minutes, and the odds plummet. IBP's Ad Form Instant Follow-Up bridges the gap between 'Interested' and 'Booked.' Our native Facebook Lead Ads and Google Lead Forms integrations act as a 24/7 digital dispatcher. The moment a homeowner hits 'Submit' on your ad, our system intercepts the data packet via an instant webhook, ensuring zero latency between their action and your reaction.
Multi-Channel SMS & Call Sequencing
Once the lead data is captured, the clock starts. Within 60 seconds, a personalized SMS fires off to their phone. This isn't a generic robot message; it's a tailored, campaign-specific inquiry that references the exact service they requested. Because we allow you to customize messaging per campaign—down to the specific service or geographic area—the prospect feels heard immediately.
If they don't reply to the initial text, IBP doesn't stop. We automatically attempt a live bridge call to your office, connecting you directly to the lead while they still have their phone in their hand. This multi-channel approach guarantees that no stone is left unturned and no lead slips through the cracks of a busy workday.
CRM Source Tracking & The ROI Math
This system isn't just about speed; it's about unparalleled campaign intelligence. By automatically tagging every lead by its originating source, your CRM transforms into a heat map for ROI. You gain complete visibility into which zip codes, which ad creatives, and which platforms are actually putting money in the bank.
For contractors across the US, this is the definitive difference between an ad budget that drains your account and one that aggressively builds your business. The ultimate ROI math is simple: If you spend the same amount on ads, but increase your contact rate from 30% to 90%, you fundamentally change your business economics. Our contractors routinely see the same ad spend generate 3x the booked jobs. It is the science of speed, engineered for your bottom line.
YOUR AD BUDGET, RECOVERED
Faster Follow-Up Doesn't Just Save Leads -
It Multiplies Your Ad ROI.
If you spend $1,500/month on ads and get 30 leads:
Without IBP
Contact 8-10 leads
Book 3-4 jobs
With IBP
Contact 24-27 leads
Book 10-12 jobs
Same ad spend. 3x the booked work.
Ad Form Instant Follow-Up is included in IBP's Growth Engine tier and above - because if you're running ads, you can't afford to lose a single lead.
★ ★ ★ ★ ★
★ ★ ★ ★ ★
COMMON QUESTIONS
Everything You're Wondering About
Ad Form Follow-Up.
What is ad form instant follow-up?
It's an automated system that contacts every lead who submits a Facebook or Google ad form within 60 seconds — via text and a call attempt.
Which ad platforms does IBP integrate with?
Facebook Lead Ads, Google Lead Forms, and any platform that supports webhook integrations.
How fast does the follow-up go out?
Under 60 seconds from the moment the form is submitted.
Can I customize the message per campaign?
Yes. Each ad campaign can have its own personalized follow-up message sequence.
What if the lead doesn't respond to the text?
IBP triggers a follow-up sequence — additional texts over the next 24-48 hours to keep the conversation going.
Does this replace my need for a salesperson?
For initial follow-up — yes. IBP handles first contact and qualification. You take over for the close.
How does IBP track which leads came from which ad?
Every lead is tagged in your CRM by source campaign so you can see exactly which ads are generating booked jobs.
Which IBP plan includes ad form follow-up?
Growth Engine tier and above, starting at $597/month.
Your Ad Budget Is Working.
Your Follow-Up Isn't. Yet.
Let IBP fix that in under 48 hours. Book your free strategy call.
- Zero long-term contracts
- Full setup in under 48 hours
- Customized sequences for your niche
Instant Business Pro
AI Automation for US Contractors.
Providing missed call text back, AI receptionists, and reputation management for
HVAC, Roofing, Plumbing, Electrical, Painting, Decking, and Home Services nationwide.
© 2026 IBP. All rights reserved.
Privacy Policy | Terms of Service