THE INVISIBLE LEAK

MOST CONTRACTORS ARE LOSING
$50,000+ A YEAR

Every missed call, delayed estimate, and forgotten follow-up isn't just a minor accident—it is revenue actively leaking from your business. The longer you wait to fix the system, the more capital bleeds out to your competitors.

IBP helps contractors evolve to compete in an ever evolving digitized world.

High-tech dashboard showing lost revenue and financial stakes

SYSTEM ARCHITECTURE

THE FULL IBP CONTRACTOR SYSTEM

Most tradesmen lose 60% of their revenue not in the field, but in the gaps between generating a lead and closing the job. Our automated circuitry seals every financial leak, turning fragmented processes into a singular, high-efficiency revenue engine.

01

Attract

  • Performance Max campaigns run across every Google surface — Search, Maps, YouTube, Display, and Gmail — all from a single campaign
  • Trade-specific search themes set upfront so Google prioritizes your highest-intent queries from day one — not after months of guessing
  • Negative keywords block DIY searches, job seekers, and research traffic before a single dollar is spent
  • Service area locked by location targeting — your budget stays inside your market
  • Competitor geofencing & trade-specific positioning
  • Direct-response landing pages built to convert your trade’s traffic
Gap Closed Most contractors run PMax with no guardrails — Google guesses who to target and where to spend. IBP configures the search themes, negative keywords, and location controls upfront so the campaign starts focused, not flailing.
02

Capture

  • Calls ring to you first — every answered call is a positive signal for both Google LSA and PMax performance
  • Missed-call text back fires in under 60 seconds automatically
  • CRM creates the contact and pipeline entry instantly — no manual entry
  • Audience signals configured from your ideal customer profile — PMax starts with a target, not a guess, and gets sharper with every lead captured
Gap Closed Every missed call recovered in under 60 seconds. Every captured lead sends Google a direct signal about what’s working — your campaigns improve from day one.
03

Convert

  • Estimate booking link sent automatically
  • Appointment reminders via text and email
  • Estimate delivered digitally with follow-up reminders if no response
  • Accepted offer triggers contract sent — no manual step
  • Every booked job fires as a conversion event — Google stops spending on what doesn’t convert and doubles down on what does
Gap Closed No follow-up costs you 20–35% of your close rate. Every closed job sharpens where Google puts your next dollar.
04

Deliver

  • Job scheduled and confirmed automatically
  • Added to route and job optimization
  • Automated status updates sent to client at milestones
  • Digital invoice sent the moment the job is complete
  • Every completed job adds to your customer history — over time, that record becomes a targeting asset Google uses to find buyers like your best ones
Gap Closed From booking to paid invoice — automated and on time. Every completed job builds the customer record that makes your Google campaigns smarter over time.
05

Retain

  • Post-job touchpoints — thank you and check-in messages
  • Google review request sent automatically — every review lifts your LSA rank and improves your Google Business Profile visibility
  • As your customer list grows, it becomes a Google Customer Match audience — Google uses those profiles to find new buyers who behave like your best customers
  • Contact tagged for trade-specific seasonal outreach
  • Referral triggers sent at peak satisfaction moments
  • Repeat booking sequences fire at the right time — hands free
Gap Closed Reviews compound your LSA rank from day one. The longer you run, the smarter your targeting gets — past customers re-book, and your customer history trains Google to find more just like them. It compounds month over month.

COMMON QUESTIONS

Everything You Want to Know
Before You Book

No fluff. Straight answers about how the system works.

What if I already have a CRM or run my own ads?

IBP can work alongside existing tools or replace them entirely. During onboarding we audit what you have and configure the system around your current setup - no unnecessary overlap.

How fast does the missed-call text back actually fire?

Under 60 seconds. The moment a call goes unanswered, an automated text is sent to the caller with a response and booking link - before they have a chance to call your competitor.

What happens if a prospect doesn't respond to the follow-up messages?

The system runs a multi-step sequence over several days - varying message timing and content - then tags the contact for future seasonal outreach. No lead is permanently lost.

Do I need to change my phone number or phone system?

No. IBP works with your existing number. We configure call routing so calls still ring directly to you first - the automation only kicks in when you don't answer.

Who handles estimates and contracts - me or IBP?

You create and price the estimates - IBP automates the delivery, follow-up, and contract sending once a prospect accepts. You do the trade work, we run the system around it.

Does the seasonal outreach know which trade to contact customers about?

Yes. Contacts are tagged by trade and job type during the Retain phase. Seasonal outreach sequences are configured for your specific trade - HVAC tune-ups, roof inspections, plumbing winterization, and more.

Still have questions? Let's talk.

RECURSIVE GROWTH

WHY THIS SYSTEM COMPOUNDS

A predictable engine that feeds itself. Every positive touchpoint drives higher rankings, producing more volume for your command center.

Ranking
Power
Answered
Calls
More
Customers
System
Touchpoints
Referrals &
Reviews

THE RANKING MULTIPLIER: Most contractors don't know their referral rate directly affects their Google ranking. IBP tracks both and builds the perfect compounding system.

RADICAL TRANSPARENCY

WHAT IBP DOES VS WHAT YOU DO

WHAT IBP HANDLES

  • Complete CRM Setup & Configuration
  • Automated Missed-Call Text Back
  • Instant Estimate Automation Workflows
  • Frictionless Invoicing Systems
  • Automated 5-Star Review Requests

WHAT YOU HANDLE

  • Running Your Field Crew
  • Answering Inbound Customer Calls
  • Delivering Elite On-Site Service
  • Sourcing High-Quality Materials
  • Closing Deals & Growing The Vision

FROM SIGN-UP TO LIVE SYSTEM: 14-21 BUSINESS DAYS.

WHAT A BROKEN SYSTEM COSTS YOU

The Cost of Inaction Matrix

Problem Annual Cost Estimate What IBP Fixes
Missed calls $40k - $120k lost Missed-Call Text Back
No estimate follow-up $50k - $150k lost Pipeline Automation
No reviews $20k - $60k lost Reputation Management
No repeat outreach $30k - $90k lost Database Reactivation
No job optimization $15k - $30k lost Advanced Analytics
Note: Cost ranges are assumptions based on typical contractor lead flow and close rates (missed calls, follow-up drop-off, review impact, and repeat business). Your actual numbers depend on average job value, inbound lead volume, and conversion rate.
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